As children, we're often asked ?what?s your chosen color?? We thought that our color choice says a lot about who we have been, understanding that the questioner will immediately understand its meaning.
But colors, like words, don't carry universal meaning. We all have different reactions to several tones and shades depending on how and where we were raised, our past experiences by using it, and our list of preferences ? which, like children, can change inexplicably.
The truth is colors carry a whole lot of meaning ? but that meaning varies drastically across languages, cultures, and national borders. If you are alert to some of these differences, it is possible to stop embarrassing cultural mistakes when speaking about and utilizing colors among colleagues, friends, and clients ? and it'll enable you to advertise your product effectively in global markets.
Below, a simple guide to colors around the world.
BLACK & WHITE
In Western cultures, black is a member of death, evil, and eternity. In some Eastern cultures, however, issues carries the other meaning; in China, black is the signature color for young boys, and it is found in celebrations and joyous events.
White, alternatively, symbolizes age, death, and misfortune in China along with many Hindu cultures. Across both East and West, however, white typically represents purity, holiness, and peace.
Red is one of the most powerful colors, and it is meanings in many cultures run deep:
China - Celebration, courage, loyalty, success, and luck, and others. Used often in ceremonies, when joined with white, signifies joy.
Japan - The traditional color for the heroic figure.
Russia - Representative in the Communist era. For this reason, it is suggested to become extremely careful when utilizing this in Eastern European countries.
India - Purity, so wedding costumes in many cases are red. Also along with for married women.
United States - Danger (think "red light!") and used in in conjunction with other colors for holidays, including Christmas (green) and Valentine's Day (pink).
Central Africa - Red is really a hue of life and health. But in other regions of Africa, red is a hue of mourning and death. To honor this, the Red Cross changed its colors to green and white in South Africa and also other aspects of the continent.
Blue is frequently considered to become the "safest" get more info global color, as it can represent anything from immortality and freedom (heaven) to cleanliness (in Colombia, blue is equated with soap). In Western countries, blue is usually known as the conservative, "corporate" color.
However, be mindful when utilizing blue to deal with highly pious audiences: the colour has significance in almost every major world religion. For Hindus, it will be the hue of Krishna, and several with the gods are depicted with blue-colored skin. For Christians, blue invokes images of Catholicism, specially the Virgin Mary. Jewish religious texts and rabbinic sages have noted blue to be a holy color, whilst the Islamic Qur'an identifies evildoers whose eyes are glazed with fear as زرق zurq, which is the plural of azraq, or blue.
Until natural foods companies started marketing green beverages as healthy and good-tasting, many Western people thought green food was poisonous. Today, green is considered a far more positive color. American retailers are leveraging the environmental movement to offer eco-friendly goods, often using green-themed packaging or ad campaigns to point out a product's compliance with "green" standards. Not so in China and France, where reports have indicated that green is not a good choice for packaging.
If the Dutch have everything to say over it, the World Cup is going to be flooded with plenty of orange come july 1st. (Orange may be the national colour of the Netherlands as well as the uniform hue of the country's famous football team.)
On lack of in the world, however, orange features a slightly more sober meaning: within Hinduism, orange carries religious significance as the color for Hindu swamis. Throughout Southeast Asia, Theravada Buddhist monks also wear orange robes.
So before your inner child enthusiastically references your color preference to foreign friends or colleagues, you might find out more on that color and it is cultural significance. Also, be aware of color choices since they connect with your organization?s campaign copy and graphics ? may it be printed collateral, an online site, or advertising. Know your target market and their respective color conventions and that means you don?t inadvertently send a bad message. We recommend this useful visual representation by Information is Beautiful.
Oh buying takeaways, the most popular colors at Acclaro are blue and orange.